CRM Development

[ Service · CRM Development ]

A CRM your team actually uses.

Sales pipelines, customer data, follow-ups, and automation — built around how your team actually sells. No bloated features. No seats you don't need. Just the CRM that closes deals.

  • 4–6 wkStarter CRM launch
  • No seatsFlat pricing
  • WhatsAppNative integration
  • YoursOwn the code & data

[ 01 — The problem ]

Leads slip through. Follow-ups die. Revenue leaks.

Most growing businesses lose deals not because of price or product, but because leads live in someone's phone, sheets, and WhatsApp — and nobody knows what happened last.

01

Leads in 10 places

Website, WhatsApp, calls, sheets, DMs. No single source of truth.

02

Follow-ups forgotten

Warm leads go cold because reminders depend on memory.

03

No visibility

Owners can't see pipeline, conversion, or who is actually performing.

04

Per-seat pain

Off-the-shelf CRMs charge per user — costs explode as team grows.

[ 02 — What you get ]

Everything you need. Nothing you don't.

Sales pipeline

  • Custom stages & deal flows
  • Lead scoring & prioritisation
  • Task & activity tracking
  • Call logs & meeting notes
  • Quote & proposal generation

Customer data

  • Single customer profile
  • Interaction history (calls, emails, WA)
  • Documents & files
  • Tags, segments, custom fields
  • Import & dedupe tools

Automation

  • WhatsApp Business API
  • Email sequences & drip campaigns
  • Auto reminders & follow-ups
  • Website form → CRM routing
  • Payment links & invoices

Reports & control

  • Pipeline & conversion dashboards
  • Team & individual performance
  • Source attribution
  • Role-based access
  • Audit trails & backups

[ 03 — Our approach ]

Custom, hybrid, or off-the-shelf.

We'll tell you honestly which is right for you. Sometimes that's Salesforce. Sometimes that's a custom build. Often it's a hybrid.

[ Off-the-shelf ]

Salesforce / HubSpot / Zoho

Best when you need a proven ecosystem, ready-made integrations, and you're okay with per-seat pricing. We customise, integrate, migrate, and train.

  • Setup, configuration, customisation
  • Data migration & cleanup
  • Workflow & automation design
  • Team training & adoption support

[ Custom ]

Built for your workflow

Best when your sales process is unique, you need deep ERP/app integration, or per-seat costs no longer make sense. You own the code and the data.

  • Designed around your exact pipeline
  • Integrates with ERP, app, website
  • Flat pricing — unlimited users
  • Self-host or managed hosting

[ Hybrid ]

Best of both

Best when core sales runs on a known tool, but your specific workflow or industry needs a custom layer on top.

  • Keep existing CRM, add custom modules
  • Custom dashboards & reporting layer
  • Industry-specific workflows
  • Seamless two-way sync

[ 04 — Integrations ]

Everything connects to everything.

  • WhatsApp Business API
  • Email (Gmail, Outlook, SMTP)
  • Website & landing page forms
  • IVR & cloud telephony
  • Razorpay / Stripe / PayU
  • Accounting (Tally, Zoho Books)
  • ERP (Odoo, ERPNext, custom)
  • Google Workspace & Calendar
  • Meta & Google Ads lead forms
  • Slack & Microsoft Teams
  • Analytics (GA4, Mixpanel)
  • Custom REST APIs & webhooks

[ 05 — Process ]

From messy pipeline to a machine.

  1. 01

    Audit

    We map your current lead flow, tools, and where deals are leaking.

  2. 02

    Design

    Pipeline stages, roles, automations, and reports — designed before code.

  3. 03

    Build & migrate

    System built, data migrated, integrations wired, team trained.

  4. 04

    Run & improve

    We monitor adoption, tweak automations, and add reports as you grow.

[ 06 — Plans ]

Flat pricing. No per-seat surprises.

Every plan is scoped and quoted in writing before we start.

[ Starter ]

Starter CRM

from ₹60,000

  • Up to 5 users · unlimited leads
  • Sales pipeline & contacts
  • Task & activity tracking
  • Website form → CRM
  • Basic reports
  • 4–6 weeks delivery
Enquire

[ Enterprise ]

Custom Enterprise CRM

quoted Custom

  • Multi-team, multi-region
  • Custom roles & permissions
  • Deep ERP / app integration
  • Advanced automation & AI
  • SSO, audit logs, compliance
  • Timeline scoped to build
Book a call

[ 07 — Work ]

CRMs in production coming soon.

View all work
[ Case study · Coming soon ]

Real estate · Lead-to-site CRM

Custom CRM for a brokerage handling 500+ leads/week with WhatsApp follow-ups and site-visit scheduling.

Publishing soon
[ Case study · Coming soon ]

D2C brand · WhatsApp-first CRM

Custom CRM integrating WhatsApp Business API, payments, and repeat-order automation.

Publishing soon
[ Case study · Coming soon ]

EdTech · Admissions CRM

Admissions pipeline, counsellor performance, and ERP sync for a coaching institute.

Publishing soon

[ 09 — FAQ ]

CRM questions, answered.

Still unsure? Write to hello@keliyo.com or call +91 95767 62125.

Should I use Salesforce or HubSpot, or get a custom CRM built?

Use Salesforce or HubSpot if you need a proven ecosystem and don't mind per-seat pricing. Choose a custom CRM when your workflow is unique, you need tight integration with your ERP or app, or per-seat costs no longer make sense. We help you decide — and build either way.

How long does it take to build a CRM?

A focused starter CRM ships in 4–6 weeks. A growth CRM with automation and dashboards runs 6–10 weeks. Larger multi-team or ERP-integrated CRMs run 10–16 weeks.

Can you migrate our data from spreadsheets or another CRM?

Yes. We handle data migration from Excel, Google Sheets, Zoho, HubSpot, Salesforce, and other systems, with deduplication and clean-up.

Can the CRM connect to WhatsApp, email, and our website?

Yes. We integrate WhatsApp Business API, email providers, website forms, landing pages, IVR, and payment links so every lead flows into one place.

How much does a custom CRM cost?

Starter CRMs typically start around ₹60,000. Growth CRMs range from ₹1,50,000 to ₹4,00,000. Larger enterprise builds are quoted after a discovery call.

[ Let's build ]

Stop losing deals to bad follow-ups.

Tell us how your team sells. You'll get a scope, timeline, and fixed quote within 24 hours.

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