[ Insights · Est. 2026 · Updated weekly ]
Notes from the Keliyo lab.
Engineering deep-dives, AI automation playbooks, and growth notes for teams building across India and the world. No fluff. No trends. Just the stuff that actually shipped.
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- 0% fluffReal work, real lessons
[ 01 — Featured ]
Start here. Our best piece this month.
Why we build every site like it's an API.
Structure, speed, and SEO are the same problem solved three ways. Here's how we think about building a website that behaves less like a brochure and more like a contract with your future self.
Read the piece[ 02 — All insights ]
Browse by topic.
No filter is the best filter. But if you're looking for something specific, pick a lane below.
Why we build every site like it's an API.
Structure, speed, and SEO are the same problem solved three ways.
The automation that actually pays for itself.
Five workflows every Indian SMB should ship this quarter.
Why Tier-2 India is the next tech story.
Bihar, MP, Rajasthan — the talent is here. The tools are not yet.
Core Web Vitals: the small wins that add up.
We cut LCP by 1.4s on a client site with four changes — none of them fancy.
What most AI pilots get wrong.
It's not the model. It's the missing metric and the missing process.
SEO in Tier-2 cities: what actually ranks.
Google Business Profile, city pages, Hindi content — the three that move the needle.
What the Vault taught us about shipping.
Silence is a strategy — if you have something to say when you open it.
Headless vs. WordPress: when we pick which.
A short decision tree based on three years of building both.
The reporting we send clients — and why.
Four metrics that matter. Everything else is decoration.
No insights in this category yet. Check back soon.
[ 03 — Subscribe ]
Signals from the Keliyo lab.
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[ Meanwhile ]
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