Knowledge Base & FAQs
Find definitive answers to all your questions regarding our digital services, operational processes, and technical methodologies.
General Agency Questions
What is Keliyo?
Keliyo is a premium digital agency specializing in high-performance web development, technical SEO, active website maintenance, and strategic social media management. We engineer digital excellence to scale businesses worldwide.
Where are you located?
We operate as a remote-first collective with a core team based in India, serving a global clientele. Our decentralized nature allows us to source the best talent regardless of geography.
What industries do you work with?
We are technology agnostic and industry adaptable. We have successfully delivered architectures and campaigns for B2B tech, e-commerce, healthcare, local services, and enterprise-level corporations.
How do you handle project management?
We assign a dedicated account manager to every client. We utilize agile methodologies and communicate transparently through project boards (like Jira or Trello) and regular video check-ins to ensure alignment.
What are your payment terms?
For one-off projects (like development or audits), we typically require a 50% deposit upfront, with milestones tied to the remaining balance. Retainer services (Maintenance, SEO, Social) are billed automatically on the 1st of every month.
Do you sign NDAs?
Absolutely. We respect client confidentiality and intellectual property. We are happy to execute standard Non-Disclosure Agreements before discussing any proprietary technical details.
Can I hire Keliyo for a white-label project?
Yes, we offer white-label development and SEO services for other marketing agencies looking to scale their fulfillment without increasing internal headcount.
How fast can you start my project?
Upon signing the agreement and clearing the initial invoice, onboarding begins immediately. Actual development or strategic execution typically commences within 3 to 5 business days, depending on current queue capacity.
Website Development
What technology stack does Keliyo utilize?
We choose the right tool for the specific business logic. Our primary stacks include React/Next.js for high-performance frontends, Node.js for backend logic, and tailored, headless WordPress architectures for manageable content.
How long does it take to build a custom website?
A standard 5-to-10 page informational website takes approximately 4-6 weeks. Complex web applications or large e-commerce architectures can range from 8 to 16 weeks, depending on integration requirements.
Will I own my website once it is completed?
Yes. 100% absolute ownership. Once the final invoice is settled, all code, assets, domain rights, and hosting environments belong entirely to you. No vendor lock-in.
Are your websites mobile-friendly?
Responsiveness is mandatory, not an option. We design mobile-first, ensuring fluid layouts that adapt perfectly to smartphones, tablets, and massive desktop viewports.
Do you build e-commerce stores?
Yes, we architect scalable digital storefronts using WooCommerce, Shopify, or custom React builds, integrating secure payment gateways and inventory management protocols.
Will I be able to edit the website myself?
Yes. We implement robust Content Management Systems (CMS) with intuitive dashboards so your team can easily update text, swap images, and publish blogs without touching any code.
Do you provide domain and hosting?
We assist you in purchasing the best domain and cloud hosting directly in your name to ensure you retain ownership. We then configure the DNS and server architecture on your behalf.
Is SEO included in the development process?
Basic technical SEO is integrated into every build. This includes clean HTML semantics, rapid load times, basic meta tags, and mobile optimization. Advanced ranking strategies require a dedicated SEO retainer.
How is website security handled during development?
Security is engineered at the core. We enforce strict HTTPS protocols, implement parameterized database queries to prevent injections, and perform routine vulnerability audits prior to live deployment.
Can you integrate third-party APIs?
Yes. We frequently connect websites directly to CRMs (Salesforce, HubSpot), email marketing tools (Mailchimp), ERPs, and custom analytics pipelines for unified business operations.
Search Engine Optimization (SEO)
How long does it take to see SEO results?
SEO is a mid-to-long-term compounding asset. While technical fixes yield quick indexation improvements, significant shifts in organic traffic for competitive keywords typically require 3 to 6 months of consistent execution.
Do you guarantee a #1 ranking on Google?
No reputable agency can guarantee a #1 ranking due to proprietary algorithm fluctuations. We guarantee the rigorous execution of data-driven methodologies that historically yield top-tier visibility and exponential traffic growth.
What is Technical SEO?
Technical SEO focuses on backend architecture. We optimize crawl budgets, fix 404 errors, implement schema markup, and improve core web vitals (speed) to ensure search engines can seamlessly read and index your site.
How do you approach link building?
We employ strictly white-hat, outreach-based link building. We create highly linkable assets and conduct manual outreach to relevant, high-domain-authority websites to secure contextual backlinks. We do not use spam networks.
Do you offer Local SEO?
Yes. For service-based businesses, we dominate local map packs through precise NAP syndication, Google Business Profile optimization, and hyper-localized content strategies.
Will I receive reports on progress?
Absolute transparency is standard. You receive comprehensive monthly reports detailing keyword movement, organic traffic growth, backlink acquisition, and actionable insights on the upcoming month's strategy.
What happens if I stop my SEO retainer?
Unlike paid ads that stop instantly, the SEO equity (backlinks, content, technical structure) remains yours. However, algorithms evolve, and competitors continue optimizing. Over time, stagnation will lead to a gradual decline in rankings.
How do you choose which keywords to target?
We conduct advanced market gap analysis. We look beyond search volume, prioritizing "high-intent" keywords where the user is ready to convert, balancing competition difficulty with potential ROI.
Do you write the content for SEO?
Yes, our entity-based content strategy involves deploying specialized writers to craft long-form, semantically rich articles designed specifically to establish topical authority in your niche.
Website Maintenance
Why can't I just update plugins myself?
Clicking 'update' can cause fatal conflicts, breaking a live site instantly. We run updates on a secure staging environment, test for visual and functional bugs, and only push to live once verified safe.
What happens if my website gets hacked?
On our Growth/Enterprise plans, malware removal is guaranteed. If breached, our engineers instantly deploy a clean backup, isolate the vulnerability, and secure the breach to prevent recurrence at no extra cost.
How often do you back up the website?
Depending on your tier, we perform automated, redundant cloud backups either weekly, daily, or hourly. These are stored off-site to ensure complete recovery in catastrophic failure scenarios.
Do maintenance plans include design changes?
Maintenance focuses strictly on security, speed, and technical health. However, higher-tier plans include a dedicated block of developer hours each month which can be used for minor content edits or styling tweaks.
Can you maintain a site Keliyo didn't build?
Yes. However, we require a preliminary Website Audit to assess the current codebase, identify existing vulnerabilities, and ensure the infrastructure is stable enough for our standard maintenance protocols.
What does 24/7 uptime monitoring mean?
We use automated systems to ping your server every 60 seconds. If your site returns a 500 error or goes down, our technical team receives an immediate alert to investigate and resolve the outage.
Do you optimize the database?
Yes, routine maintenance includes clearing out spam comments, post revisions, transient drafts, and optimizing database tables to ensure queries remain fast and server load is minimized.
Technical Website Audits
What exactly is a technical website audit?
An audit is a comprehensive diagnostic of your digital architecture. We analyze code quality, core web vitals (speed), security vulnerabilities, and SEO gaps to locate exactly what is holding your site back.
Will this audit affect my live website?
No. Our auditing process is entirely non-invasive. We analyze front-end code, server responses, and use specialized crawlers that simulate search engines without disrupting user experience.
Do you fix the issues you find during the audit?
The Audit service provides the diagnostic report and prioritized roadmap. If you require execution, we offer separate development implementation retainers where our engineers resolve the identified errors.
How long does a technical audit take?
Depending on the size of your domain, audits typically take between 3 to 10 business days. This ensures a thorough manual review by our lead engineers alongside automated crawler data.
What are Core Web Vitals?
Core Web Vitals are specific metrics Google uses to measure user experience: Largest Contentful Paint (loading speed), First Input Delay (interactivity), and Cumulative Layout Shift (visual stability).
What deliverables do I receive?
You receive a highly detailed technical document outlining every issue, its severity, exact instructions for resolution, and an executive summary detailing the projected ROI of making these corrections.
Do you check for WCAG Accessibility compliance?
Yes, our deep-dive audits include scanning for color contrast issues, missing ARIA labels, and keyboard navigation flaws to ensure legal compliance and usability for all visitors.
How often should I audit my website?
For active businesses continually adding content or products, we recommend a comprehensive technical audit bi-annually (every 6 months) to catch compounding errors and adapt to new algorithm updates.
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Social Media Management
Which platforms do you manage?
We manage Instagram, LinkedIn, X (Twitter), Facebook, and TikTok. We advise you on which specific platforms yield the highest ROI for your particular industry and target demographic.
Do I need to provide the images and videos?
Not necessarily. While we encourage raw assets from your business, our team sources premium stock imagery, designs custom branded graphics, and edits short-form videos on your behalf.
Will I be able to approve posts before they go live?
Absolutely. We operate on a monthly content calendar system. You receive a complete schedule of all graphics and captions for your review and approval before anything is published.
How do you measure social media success?
Vanity metrics (followers) are secondary. We measure success through actionable data: organic reach, engagement rates (saves/shares), and click-through rates driving traffic directly to your sales pages.
Do you handle community engagement?
Yes, proactive community management is crucial. We monitor your accounts to provide prompt responses to comments and direct messages, nurturing relationships to build brand loyalty.
Do social media packages include paid advertising?
Our standard Social Media Management packages focus on organic growth and content creation. Paid advertising (Meta Ads, LinkedIn Ads) requires a separate budget and management strategy.
How do you capture my brand voice?
During onboarding, we conduct a deep-dive brand workshop. We analyze your target audience, competitors, and core values to establish a strict style guide and tone-of-voice document that our copywriters follow.